Sephora’s Black Friday 2025 is shaping up to be one of the biggest beauty moments of the year, with hefty discounts across skincare, makeup, haircare, and fragrance.
Black Friday falls on 28 November, but expect Sephora to roll out early offers, daily brand promos, and online exclusives that run right through Cyber Monday.

Sephora Black Friday sale
If previous years are any guide, cult favourites like Sol de Janeiro, NARS, and Kayali will see meaningful price drops, alongside value-packed gift sets and stocking fillers to sort your Christmas list in one hit.
With Sephora’s UK presence now established, we’re expecting deals both online and in-store, plus speedy delivery and click-and-collect options.
Keen to bag the standout Black Friday savings? Keep this page bookmarked — we’ll be tracking the best offers as they land and flagging the must-buy picks first.
When is Black Friday 2025?
When is Black Friday 2025? This year, Black Friday takes place on November 28.
However, some retailers start dropping their prices ahead of the day itself, and Sephora is one of them, so it’s a good idea to keep an eye out for early Black Friday deals.
Is Sephora taking part in Black Friday this year?
Good news, bargain hunters! It looks like Sephora is planning on participating in this year’s Black Friday event.
According to the retailer’s dedicated Black Friday page, ”the early bird gets the best beauty deals,” so make sure to prepare your wishlist ahead of the official date.
You can also get ready for the sale by signing up for Sephora’s waitlist – you’ll be alerted as soon as the best Black Friday deals drop.
Sephora offers a huge range of products from top brands like Chanel, Benefit, Bobbi Brown, Viktor & Rolf, L’Oreal, and more.
It’s also a great destination for brands that are going viral on social media, such as Selena Gomez’s Rare Beauty and REFY.
When does Sephora’s Black Friday sale start?
Sephora is expected to start dropping prices across its site ahead of the official Black Friday date.
Several retailers that launch their Black Friday deals early may wait until the actual event to slash prices even further.
We anticipate that Sephora will follow suit, reducing prices, offering limited edition deals, and launching flash sales as November approaches.
In the meantime, we suggest you sign up for Sephora’s newsletter to stay ahead of the curve and ensure you don’t miss out on Black Friday deals as well as other discounts throughout the year.
When does Sephora’s Black Friday sale end?
Typically, Black Friday deals end at midnight on Cyber Monday.
Some retailers may continue their sales into December, but it all depends on the retailer, the brands, and the stock available.
One word of advice: if you see a bargain in the Sephora Black Friday sale that you fancy, don’t wait around.
Although some retailers will price-match deals from Sephora, it’s still worth shopping around to ensure you get the best possible price.
What to expect from Sephora’s Black Friday sale 2025
Based on previous years, we expect to see significant discounts across most of Sephora’s makeup, haircare, skincare, perfume, and wellness lines.
In the past, the retailer has offered up to 50% off select items, and we’re expecting this year to follow suit.
You may even be able to score discounts on coveted items like the Sephora Advent Calendar and beauty boxes.
The Black Friday sale is ideal if you’re getting a jump on all your Christmas shopping or just looking to treat yourself.
What was in Sephora’s sale last year?
Last year, Sephora’s Black Friday was a week-long beauty binge, with rolling deals across skincare, makeup, hair, and fragrance both online and in UK stores.
Shoppers snapped up savings on cult favourites like Sol de Janeiro, NARS, and Kayali, alongside some of the best-value gift sets we saw all season.
There were daily brand spotlights with up to 50% off select bestsellers, plus strong price drops on Sephora Favorites kits, mini fragrance coffrets, and stocking fillers that sold out fast.
Body care duos, glow-boosting skincare, and festive makeup palettes were the standout buys, and many offers carried straight through to Cyber Monday.
If that’s any guide, expect a similar mix of flash promos and all-week discounts this year—perfect for ticking off gifts and topping up your routine.
When is Cyber Monday 2025, and is Sephora taking part?
When is Cyber Monday 2025? The follow-up event is traditionally the online-only continuation of the Black Friday deals, although nowadays, physical stores often take part too.
It comes right after Black Friday, which means this year, it will land on December 1.
Retailers sometimes offer even lower prices or exclusive deals on Cyber Monday, but there are no guarantees, especially if you want to buy a popular product that usually sells out fast.
We’re expecting some great Cyber Monday deals from Sephora based on previous years, but we’ll have to wait and see closer to the official date.
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How much does Sephora’s shipping cost?
Sephora offers free standard tracked delivery on UK orders over £20 and signed-for delivery when you spend over £200.
The retailer also offers a Click & Collect option (£3.95 per order or free over £20) and a Premier shipping service, which provides shoppers with 12 months of free next-day deliveries for £9.95.
Premier delivery is free for MySephora Gold members.
For orders under £20, standard delivery costs £3.95.
Does Sephora offer any other discounts?
Yes, Sephora’s offers page is packed with deals, discounts, and gifts.
The beauty giant also offers student discounts through UNiDAYS and Student Beans, and you can score exclusive offers by signing up for the Sephora newsletter.
For items you purchase regularly, consider opting for Sephora’s subscribe and save discounts for better value.
Shoppers who create an account with Sephora can also pick two brands to get 10% off all year round, for life.
Are Sephora and Feel Unique the same thing?
Sephora has been a longstanding beauty retailer and has recently returned to the UK after 20-plus years, while Feel Unique launched in 2005.
Sephora bought Feel Unique in September 2021, and on October 17, 2022, the Feel Unique website became sephora.co.uk.
Sephora took over from the Feel Unique brand, bringing its huge product range to UK shoppers.
Find your favourite brand’s Black Friday deals in our A-Z directory